“Nike Opens the NBA Season With a Toast to Underdogs.”

-ADWEEK

Davis_Make_them_Look_Ver1_native_1600.jpg
DeMar_Loyalty_Ver1_native_1600.jpg
KD_Make_History_Ver2_native_1600.jpg
Kyrie_Take_Your_Shots_Ver2_native_1600.jpg
PG_My_Game_Ver1_native_1600.jpg
Thomas_Pick_Me_Last_Ver2_native_1600.jpg
Basketball_NIKE_3.jpg
Basketball_NIKE_7.jpg
Basketball_NIKE_5.jpg
Basketball_NIKE_20.jpg

City Attack

Nike highlighted key athletes to their own cities. This was the brand’s biggest Outdoor Campaign ever produced.

8 Cities

3 Station Dominations / 300+ Unique pieces of media / Guerilla / Projections / Digital Boards / Billboards / Wild Postings

Creative team: Josh Bogdan, Pedro Izique / Creative director: Ryan O'Rourke, Alberto Ponte, Dan Viens / Designer: David Chathas, Simone Takasaki / Motion Design: Daniel Moreno, Alex Bernard

Previous

Play Free
Next

The World's Cup