Not my Cup.
Not your Cup.
Not the player’s Cup.
Not the winner’s Cup.
Not the loser’s Cup.
It’s our Cup.
The people’s Cup.
Because Brazil is everyone’s Country,
Coke is everyone’s drink
and Football is everyone’s game.
Welcome to the World’s Cup.
For the first time, the visual identity of the World Cup was created in collaboration with a street artist, employing the unique style and talent of Brazilian artist Speto. It features the color and characteristic designs of Brazilian street art with the faces of four young people from Brazil reproduced in Speto’s signature graphic style.
In a series short films Coca-Cola will share stories of passionate football people that are using the game to help them triumph over adversity, in turn inspiring others to use the power of the game to overcome difficulties.
Director Lead: Ivan Zacharias
To show support for Brazil during FIFA's 2013 Confederations Cup, one of the most iconic brands in the world did something it had never done before: replace the unmistakable red on millions of Coca-Cola cans with the colors of a country, specifically the green, yellow and blue of the Brazilian flag. The packaging was available throughout Brazil for two months.
Colorful Coke Case Study
Colorful Coke Film — Directed by Jones+Tino
And during the 2014 World Cup Coca-Cola bought the idea of bringing all their labels to one Country.
Creative team: Kako Mendez, Eddy Guimaraes, Arthur D’Araujo, Hernan Rebalderia, Luiz Filipin, Thomas Davini, Santiago Dulce, Pedro Gravena, Jean Zamprogno / Creative Directors: Martin Insua, Ezequiel Soules / ECDs: Icaro Doria, Guillermo Vega / Head of Art: Pedro Izique