Even though Modric’s win comes after a ridiculous campaign for the Croat, winning a third consecutive Champions League trophy with Real Madrid, being the Croatia captain on the World Cup and becoming the first-ever player to win the World Cup Golden Ball, the UEFA Men’s Player of the Year and FIFA World Player of the Year in one season, people still didn’t see him as the 2017 Ballon D'or winner.
People love sport discussions and Kevin Durant was always a great subjective for debate. How much he can turn a great individual performance (MVPs) into a great collective performance (NBA Title). We designed the line of the Campaign “Debate This” —Win ad— using the NBA Trophy. A final answer for any discussion within itself.
We also wrote and shot a film to run right after the winner game was finished.
Creative team: Josh Bogdan, Pedro Izique / Creative director: Ryan O'Rourke, Alberto Ponte, Dan Viens / Director: Tim Godsall / DP: Darko Suvak
Portugal’s EuroCup 2016 victory icon had a simple design formula to solve in my mind: How can we combine Cristiano Ronaldo with France in a way that results into a bold/straightforward message that celebrates Portugal achievement?
Back in 2007 Gazeta Mercantil was the biggest and most prestigious Brazilian financial Newspaper in the country. Their mission throughout the years was to help people to read the market in order to take the best financial decisions. So, we thought could be interesting to dive into money bills to see what each currency cares inside.
The idea of hiding an animal between the teeth came ease, so my biggest challenge was how to design it. Clay was the answer I found to recreate the actual gum texture but also allowing me to develop cute characters. Paul Rand once said “the material define the Design”, this quote always resonates with my way of thinking Art Direction.
Find your greatnesses was a Nike Global campaign created by Wieden+Kennedy Portland for the 2012 Summer Olympics games. We had to use that concept to Brazil, developing everything from Print to Film. The visual aesthetics came from the insight, in sports, the only way to find greatness is with training, with repeating the same movement over and over again. So, we xerox (many many times) the photos and the copy to bring the sense of resilience.
Creative team: Eddy Guimaraes, Kako Mendez, Bella Cabral, Fred Aramis, Pedro Izique / Creative director: Icaro Doria, Guilhermo Vega / Photographer: Caio Guatelli
And here the film we shot with the main Brazilian Nike Athletes.
Directed by Pedro Becker
