Editorial Aesthetic

Journalistic visual approach is a strong weapon to add the sense of reality to the concept. Life is raw, shaky and sometimes out of focus.

When the USWNT won the World Cup, we wanted the world to know that when this team wins, everyone wins. The campaign included full page print for the NY Times, Chicago Tribune, and LA Times.

Creative team: Emma Barnett, Guilherme Souza / Creative director: Ryan O’Rourke, Alberto Ponte, Josh Bogdan, Pedro Izique

We went through 60.000 letters, selected 75 of them and then set out on an impossible task: to find the writers and give them the exact gifts they had asked when kids.

Creative team: Fred Aramis, Izabella Cabral, Meg Farquhar, Pedro Izique / Creative director: Claudio Lima, Anselmo Ramos / Director Scene: Alex & Ricardo Mehedff / HungryMan

This short film Woods gets a career overview. The film goes on to show Woods reacting with his fist shake on some of his greatest wins, but also cringing in pain during moments when his injury-ridden body seemed to be giving up on him.

Creative team: Guilherme Souza, Rodrigo Mendes / Creative director: Ryan O’Rourke, Alberto Ponte, Josh Bogdan, Pedro Izique

Formula 1 icon Ayrton Senna's voice and words have been used as part of a Nike film in Brazil ahead of the 2014 World Cup. Senna died in 1994 but he remains a Brazilian hero to this day.

Creative team: Kako Mendez, David Blesser, Caio Muratore, Gabriel França, Mihail Aleksandrov / Creative director: Blake Kidder, Patrick Almaguer / ECDs: Icaro Doria, Guillermo Vega / Head of Art: Pedro Izique / Diretor: Ian Ruschel / Stink SP

“Never Underestimate an American” rang true in our heart and soul in every way. The film’s message not only helped inspire voters to exercise their right to vote but their right to demand change.

—NyTimes

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Amazon wanted to take some time out of NBC’s Super Bowl telecast to remind viewers to watch its new Thursday-night stream-casts next season without the use of linear TV.

Creative team: Kevin Steele, Pedro Izique/ Creative director: Ryan O’Rourke, Alberto Ponte