The worst in us brings out the best.
Directed by Kim Gehrig
Creative director: Kevin Steel, Pedro Izique / ECD: Caleb Jensen, Blair Warren / Diretor: Kim Gehrig / Somesuch / DP: Chayse Irvin / Editor: Robert Duffy
“The campaign is the latest example of how Nike’s unapologetic view of victory helps athletes all over the world make their dreams a reality.”
— New York Times
Creative Team: Jacobi Mehringer, Andrew Chhour / Creative director: Kevin Steel, Pedro Izique / ECD: Caleb Jensen, Blair Warren / Photographers: Anthony Blasko, Nico Therin, Christopher Anderson / Designer: Hui OY, Sophie Van Der Merwe, Elena Hernandez, Sarah Starr, Matt Blum
“With the new storytelling visual, Nike embraces the excellence, determination, drive and resilience that it takes to win. Although one may not always win on the first try, it’s the commitment to the craft and perseverance that makes all the difference for a true winner.”
— Hyperbeast
Directed by Kim Gehrig
