If we’ve learned anything from the past it’s that we’re in for one hell of a future.
Directed by Spike Lee
Over the last 50 years, Nike has built its legend on the back of fun, emotionally gripping, inspiring, and downright cool creative advertising. To mark the occasion, the brand enlisted Oscar winner Spike Lee, the man behind some of its most iconic work, often with its signature star Michael Jordan, to direct and star in a new spot.
“In many ways, this is a classic Nike commercial, in how it manages to balance between deifying the superstars and hyping the everyday fan, all in the same breath. It’s also a deft bridge from the brand’s legacy to its vibrant place in the popular culture.”
— Fast Company
The film and the Visuals also features more than 40 iconic and legendary athletes including, get ready — Steve Prefontaine, Maria Jose, Andre Agassi, Tiger Woods, Michael Jordan, Ken Griffey, Joan Benoit Samuelson, Ronaldo Nazario, Ronaldinho, Cristiano Ronaldo, Liu Xiang, Charles Barkley, Mia Hamm, Alex Morgan, Megan Rapinoe, Blake Leeper, Serena Williams, Lisa Leslie, Cynthia Cooper, Sheryl Swoopes, Kobe Bryant, Colin Kaepernick, Bo Jackson, Lebron James, Kirk Gibson, Rafa Nadal, Diana Taurasi, Sue Bird, Kevin Durant, George Gervin, Michael Jordan, Ja Morant, Rayssa Leal, Chen Ye, Sky Brown, Chloe Kim, Naomi Osaka, Kylian Mbappe, Giannis Antetokounmpo, Athing Mu, Luka Doncic, Sabrina Ionescu, Sam Kerr, Reilyn Turner and Joe Burrow.
Creative team: Kevin Steele, Pedro Izique / Creative director: Alberto Ponte, Ryan O’Rourke / Designer: Joan Comellas, Matt Blum / Diretor: Spike Lee / 40 Acres & A Mule Filmworks / DP: Matt Libatique / Photographer: David Lee, Mark Clennon