If you have a body you are an athlete. Now, if you have a heart you are a footballer.
Directed by Daniel Kleinman
In a country known for turning football into an art form, Nike celebrates the Brazilian style of play with the launch of ‘Dare to be Brazilian’. The heart of the campaign is a short film featuring Neymar, Thiago Silva, David Luiz, Paulinho, Bernard, and members of the coaching staff, including Luiz Felipe Scolari, which highlights the players' unique styles and attitudes on the pitch.
Character development
Rafael Grampá was the talent behind creating the animated David Luiz for the film.
Visual Center
The next morning of the film’s launch Brazil woke up with all the main city’s taken by this illustration. Bus Shelters, Graphites, Wild posters and T-shirts spread the Dare to be Brazilian mindset throughout the nation.
Creative team: Vitor Amos, Arthur Daraujo, Bruno Barbieri, Diogo Valim/ Creative director: Blake Kidder, Patrick Almaguer, Icaro Doria, Guillermo Vega / Head of Art: Pedro Izique / Director Scene: Daniel Kleinman / Director of Photography: Toby Irwin / Editor: Steve Gandolfi / Post House: Framestore / Artist: Rafael Grampá, Arthur Daraujo