Coach Prime was awarded 2023 Sports Illustrated Sportsperson of the Year, so Nike wanted to give him his flowers. After what some would consider a disappointing first season at Colorado, Coach Prime makes it known that dreams don’t happen overnight.

FILM

Creative director: Kevin Steel, Pedro Izique / ECD: Caleb Jensen, Blair Warren

OOH

Creative Team: Whitney Downing, Myles Brown / Creative director: Kevin Steel, Pedro Izique, Jordan Dinwiddie, Emma Barnett, Kevin Steel, Pedro Izique / ECD: Caleb Jensen, Blair Warren